Growth Asia Summit Reveals Key Trends & Supplier Innovations for APAC Supplement Market
Leading ingredient suppliers Kerry, ADM, and FrieslandCampina will unveil new scientific data and product innovations targeting critical growth segments in the Asia Pacific supplement market next week. Focus areas include microbiome health, gut-brain axis, protein, and prebiotics across all life stages, offering direct commercial intelligence for manufacturers.
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Singapore is set to host the Growth Asia Summit from 16-18 July 2024, convening key ingredient suppliers and brand representatives to dissect critical market trends and scientific advancements impacting the Asia Pacific (APAC) supplement industry. Diamond sponsors Kerry, ADM, and FrieslandCampina will deliver presentations detailing new research and innovation pathways, offering actionable intelligence for manufacturers and brand owners.
Kerry’s Dr. Mathieu Millette will present on 'Proactive Health: Pioneering microbiome health with breakthrough science'. This session will focus on the composition and function of the human microbiome, highlighting how pre-, pro-, and postbiotics can synergistically support digestive and immune systems. Manufacturers are urged to assess the clinical relevance of these findings for new product development, particularly concerning targeted microbial innovations for diverse consumer needs and life stages.
ADM's Dr. Richard Day will discuss 'The use of a novel dual pro- and post-biotic in adults with IBS'. This presentation will reveal data from a multicentre randomised placebo-controlled trial involving a Bifidobacterium longum ES1 blend. With nearly 80% of consumers recognising the link between digestive health and overall well-being, this data offers significant commercial potential for gut health product formulation, a category dominating biotic product sales.
FrieslandCampina’s Jouke Veldman will address 'Empowering healthy generations: How to unlock protein and prebiotic innovation in Asia'. His discussion will navigate Asia’s unique market dynamics, characterised by a rapidly ageing population and a health-conscious middle class. The presentation will explore innovation avenues in protein and prebiotics, especially in active ageing and the fast-growing Asian sports and active nutrition market. Brands should prepare to leverage these insights for new product launches addressing holistic health solutions.
The summit agenda also covers infant and maternal nutrition, kids' health, women's health, and healthier product innovation for mainstream markets, alongside future trends in personalisation and emerging technologies. Attendance by representatives from Nestlé, Haleon, Amway, GNC China, and PepsiCo signals a broad industry interest in these evolving segments.
What this means for Singapore
Singapore-based supplement manufacturers and brand owners must actively integrate insights from the Growth Asia Summit into their 2024-2025 product development roadmaps. Opportunities exist to partner with leading suppliers for novel ingredient sourcing, particularly in microbiome-modulating ingredients and specialised protein formulations for active ageing, a key demographic in the region. Understanding the latest clinical data presented will be crucial for substantiating product claims, ensuring compliance with local regulations, and gaining a competitive edge in a discerning market. Proactive engagement with these emerging trends will be critical for securing future market share and innovation pipelines.
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