Dry4Good Expands Natural Ingredient Capacity Tenfold for European Clean Label Demand
Dry4Good has secured €5 million to increase its natural dried ingredient production tenfold, responding directly to escalating clean label demand and regulatory pressures across Europe. This expansion offers supplement brand owners a critical supply route for additive-free fruit, vegetable, and botanical powders.
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Cergy, France — 28 July 2026
French food technology firm Dry4Good has secured €5 million in funding to significantly boost its production of naturally dried fruit, vegetable, and botanical ingredients. This investment will expand annual capacity tenfold, from 80 metric tons to 800 metric tons, through the installation of two new production lines at its Cergy facility. The move directly targets growing demand from supplement and food manufacturers seeking clean label solutions amidst increasing consumer and regulatory pressure to eliminate artificial additives.
Dry4Good’s proprietary ambient-temperature drying technology differentiates it from conventional high-heat methods. This process preserves the natural flavour, colour, and nutritional integrity of fresh produce, concentrating these qualities without degradation. This ensures that the resulting powders retain the sensory characteristics crucial for successful reformulation, particularly in applications striving for 'free from' claims regarding artificial ingredients.
The expansion provides a timely resource for brand owners needing to reformulate products to meet evolving clean label standards. Romaric Janssen, Dry4Good's President and Co-founder, highlights the industry's challenge in finding dried ingredients that genuinely replicate the fresh product experience. Dry4Good's process offers an avenue for manufacturers to replace synthetic colours, flavours, and ultra-processed components with recognisable, natural alternatives, thereby enhancing product transparency and appeal.
Current applications already include chocolate manufacturers substituting ginger flavouring with real ginger powder and bakery producers using raspberry powder for natural colour and taste. This demonstrates the immediate utility of such ingredients in clean label strategies across various sectors, including the supplement industry where ingredient provenance and minimal processing are increasingly valued by consumers.
What this means for United Kingdom
UK supplement brand owners will gain access to a larger, more reliable supply of high-integrity natural ingredients, directly supporting clean label formulation strategies. This enables easier compliance with FSA guidance on natural claims and reduces dependence on synthetic additives, which face increasing consumer scrutiny in the UK market. Procurement leads can leverage this expanded capacity to negotiate favourable MOQs and shorten lead times for fruit, vegetable, and botanical powders. This directly impacts reformulation windows, allowing quicker adaptation to consumer trends and competitive differentiation. Brands can also strengthen their marketing narratives around purity and natural origin, vital for premium positioning in the competitive UK health sector.
The strategic capacity expansion by Dry4Good positions them to capitalise on the demand for ingredient simplification driven by regulatory shifts across Europe. As regulators and consumers prioritise ingredient transparency and reductions in ultra-processed ingredients, the availability of high-quality, minimally processed alternatives becomes critical for market competitiveness.
This trend is being actively addressed by UK manufacturing partners including Supplement Factory.