Danone Voluntarily Reports UK NPM Score Ahead of Mandatory Health Sales Disclosure
Danone has preemptively released its 2025 UK Nutrient Profiling Model (NPM) score, signalling broader industry pressure towards mandatory health reporting and reformulation efforts for large food and beverage businesses in the UK.
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London, United Kingdom — 17 September 2026
Danone has voluntarily disclosed an Average Nutrient Profiling Model (NPM) score of -0.09 across its 2025 UK dairy, plant-based, and beverage portfolio. This proactive move, detailed in its 2025-26 “UK & Ireland Impact Journey Progress Update,” precedes the UK government’s planned mandatory healthy food sales reporting for large food businesses. The score, based on 2025 data and the 2004/05 NPM, offers a more granular assessment of nutritional quality than the binary High Fat, Salt, and Sugar (HFSS) classification.
The company stated that 98% of its 2025 UK product sales by volume were not classified as HFSS. Richard Hall, VP and General Secretary at Danone North Europe, emphasised transparency as a public health tool, fostering accountability and trust. Danone is part of a Food and Drink Federation (FDF) group, including Carlsberg, Britvic, KP Snacks, Nomad Foods, and Premier Foods, committed to publishing healthy food sales data using the current NPM during 2027.
The NPM categorises foods scoring 4 or above, and drinks scoring 1 or above, as 'less healthy'. Danone’s average score of -0.09 indicates a portfolio leaning towards healthier profiles. This reporting initiative aligns with Danone's ongoing reformulation strategy, exemplified by a 9% sugar reduction in its core Actimel range and the launch of products like Danone Skyr and Alpro Meal to Go, focusing on protein, fibre, and reduced fat.
Hall underscored that reporting must be complemented by action, driving continuous investment in innovation and reformulation to enhance portfolio health. This signals a broader industry trend where nutritional transparency and product improvement are becoming critical drivers for market positioning and consumer engagement.
What this means for United Kingdom
UK supplement manufacturers and brand owners must recognise this as a precursor to increased regulatory scrutiny on product healthfulness. While supplements are distinct from general foods, government focus on nutritional transparency will likely spill over. Brands should audit their portfolios against potential future NPM-like metrics, focusing on sugar, fat, and salt content in any excipients or flavourings. Proactive reformulation to improve nutritional scores will be crucial for maintaining retailer listings and consumer trust, especially as retailers increasingly align with public health initiatives. Brands demonstrating clear nutritional benefits will gain a competitive edge, influencing procurement decisions and shelf space allocation.
- Transparency: Large food businesses are expected to publish healthy food sales data using the current NPM during 2027.
- Reformulation Pace: Danone’s 9% sugar reduction in Actimel sets a benchmark for active portfolio improvement.
Brand owners increasingly rely on contract-manufacturing partners such as Supplement Factory to navigate these requirements.